Roseau, Dominica: The Ministry of Tourism has appointed Marva Williams as the new Chief Executive Officer of the Discover Dominica Authority. Her designation will be effective from August 1, 2024.
Marva Williams holds expertise in event planning, destination marketing, digital marketing, and project management.
Known for her dynamic and inclusive leadership, she has served as the Festivals and Events Manager at the Discover Dominica Authority from 2019-2022. Her job role there included promotion, marketing, and management of major festivals and special events that were held in Dominica.
Now in her new role, Williams will be contributing in setting the strategic direction of the Discover Dominica Authority, enhancing Dominica’s global tourism presence, and promoting sustainable growth in the sector.
Her focus will be on upgrading the digital marketing initiatives and promoting and positioning Dominica as a premier travel destination. Additionally, forging partnerships with key stakeholders in the travel and tourism industry.
While welcoming the Tourism Minister, Denise Charles-Pemberton stated, “We are thrilled to welcome Marva Williams to the team.” Her innovative approach will be a treasured asset for the authority as the team continues to elevate Dominica as an attractive destination for visitors.
She further added that the administration is confident that under her leadership, the country will progress with new strategies and work on achieving the goal of 500,000 stay-over visitors and 1 million cruise visitors by 2030.
On the news of the appointment, Williams expressed enthusiasm and stated that she is excited to return to the Discover Dominica Authority, but this time in this new position. Moreover, she is looking forward to working with the team to further develop our tourism sector.
She also stated that she is eager to lead the promotion, development, and regulation of the tourism industry to drive socio-economic activity and create a wide range of opportunities for the wider population.
Earlier, Marva Williams worked as the Marketing Manager at DIGICEL Dominica, where she led the market strategy for all business lines, particularly digital marketing and brand visibility.
Moreover, she is also a lecturer in Digital Brand Management at the University of the West Indies Global Campus. She also has a Master of International Business degree from Georgia State University and a Bachelor of Business Administration from Florida International University.
