Rihanna has announced the arrival of her beauty brand, Fenty Beauty, in the Caribbean. From 24 October, the products will be available at stores in nine countries which include Barbados, Antigua, Bermuda, Grenada, Cayman Islands, Trinidad & Tobago, Aruba, Antigua, and St. Maarten. The products of the brand including Fenty Skin, Fenty Hair, and Fenty Fragrance, will be available at the stores.
Beauty and makeup enthusiasts can now shop from the retail stores like Lipstick Antigua, Vendome in Trinidad and Tobago, Maggy’s Aruba, Bridgetown Duty Free, John Bull Ltd Bahamas, 59 Front, Bermuda, and Kirk Freeport from the Cayman Islands.
Rihanna took to social media, sharing her excitement for the launch, saying, “After all these years, I could not be more excited to announce that Fenty Beauty and Fenty Skin are finally going to be available across the Caribbean and in my home country, Barbados.”
According to Forbes, in 2017, the beauty brand has raised $550 million. Fifty percent of Fenty Beauty is owned by Louis Vuitton Moët Hennessey (LVMH). As per the Forbes 2021 report, other brands like Savage X Fenty raised about $115 million at a valuation of $1 billion.
The founder later added, “Fenty Beauty and Fenty Skin were inspired by my own beauty needs, and of course growing up in the Caribbean, I know you will all find something that works for you.” The brand owner encouraged all makeup addicts to find beauty products suitable for their skin and hair type.
Bermuda’s Phoenix Store is chosen to hold the luxury beauty brand at 59 Front street location. As the sale will begin on 24 October, the shoppers will benefit with exciting prizes with every purchase. This will further attract more buyers. The store will also give master classes and shade-matching consultations while welcoming several artists and influencers.
The Global Star launched her beauty brand in 2017. Initially, it was only comprised of makeup products, and later she expanded the business by introducing hair care and skin care products. Fenty Beauty by Rihanna is focused on fulfilling the needs of all women with diverse colors and skin tones. Before launching in the Caribbean countries, the brand has had huge success in other countries.
The Phoenix store spokeswoman expressed her excitement by adding, “Our team put in the work to craft a proposal to secure our spot as Bermuda’s go-to retail destination for the hottest beauty trends. We’ll also be tapping into the local beauty scene, inviting Bermuda’s top make-up artists and influencers to share their Fenty looks for a chance to be featured on our social platforms.”
